![]() ![]() Experimental research commencing in the 1970s showed that inducing extrinsic motivation by rewarding a person for doing a previously enjoyable activity can undermine the person’s subsequent intrinsic motivation to do that activity, a finding that helped to weaken behaviorism’s influence within psychology. Extrinsic Motivation Background and HistoryĮxtrinsic motivation is consistent with the tenets of operant behaviorism, which say that behavior occurs because it has been reinforced-that is, a person has received some tangible and separable reward, consequence, or compensation for doing that behavior in the past, and expects the same to occur in the present. ![]()
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